Juliette Bouquerel has spent the last 10 years promoting and developing music projects throughout the world.

In 2001, she founded Juminz Productions, a music marketing, events and public relations company that promoted and toured artists including Gotan Project, Rachid Taha and Sally Nyolo in Australia and New Zealand.

In 2003, she became the Australian representative for the French Music Export Office, an organization dedicated to promoting French-produced music globally.

In 2005, she moved to the Paris office of the French Music Export office where she was in charge of sponsorships and partnerships.

She has a master degree from the University of Pantheon Sorbonne in Paris in events promotion and arts communication and also holds a Master of Business degree in arts management from the University of Technology of Sidney.

In 2007, she founded So U ! connecting brands & music.