So U ! was engaged by New Zealand’s largest independent record label, Loop Records to release an official CD for the All Blacks Rugby team in Europe during the 2007 Rugby World Cup.

Adidas was the official sponsor of the compilation and we organized a number of live events as well as an exclusive edition of All Blacks The Music T-shirts which were worn in VirginMegastores. A ringtone of the CDs lead single went to #1 on the French ringtone charts selling over 100,000 downloads.

So U ! was engaged by The French Music Export Office to develop a branded music compilation with Sofitel Hotels which included recordings by well known French actors such as Julie Delpy, Isabelle Huppert, Romain Duris & Joana Preiss.

So U ! created the So Frenchy So Chic compilation series in collaboration with Filter Music in order to promote French artists in Australia. A fully integrated campaign including live shows, tv shows, podcasts and a cinema campaign was successfully launched.