SO U ! builds partnerships between brands and music that create visibility, excitement and energy. By putting to work our deep knowledge of national music markets, we help brands identify the artists and musical trends that connect them with target demographics, often also involving the worlds of film, television and fashion. Our approach involves first getting to know a brand and its objectives for growth through interviews with brand managers and careful research. Next, a program is created to deeply connect the brand with music fans.		Finally, SO U ! can be engaged to implement start to finish the marketing programs it develops. Past successful campaigns have involved live concert series, CD compilations, podcasts and identifying music for synchronization with television advertising.